The book “Ethnographic Thinking” arrives as a required reading in 2018 for all those interested in learning about how ethnographic thinking can help develop culturally informed strategies in organizations, companies and innovation projects around the world. The book is divided into three parts. The first part details some of the core qualities of ethnographic thinking. […]
About Verónica Reyero
Having had an American mother and a Spanish father, she grew up accustomed to cultural differences, linguistic diversity and feeling between two worlds. In 2014, motivated by personal vital questions she studied "American identity" by interviewing people in different parts of North American territory.
In 2016 Verónica graduated in Social and Cultural Anthropology from the University of Granada (Spain). For her final undergraduate project she studied the doctor-patient relationship in Planned Parenthood consultation, focusing on the process of hormonal contraceptives prescription. Intrigued by the social impact of legal drug consumption she unrolled a Master's Degree on Rational Use of Medicines at the University of Valencia.
She is interested in the applicability of anthropology to the area of healthcare, and in the integration of techniques such as user experience design to improve people's experiences in health systems.
Entries by Verónica Reyero
It´s the final countdown! In just a few days the symposium that explores why the world needs anthropologists will start. There are many reasons that make this event so special: the quality of the speakers, its totally free cost, the practical workshops in which attendees can participate or the very interesting networking that is established […]
Only two weeks remain before one of the most important events on Applied Anthropology begins. Of course, we are talking about the EASA Applied Anthropology Network’s annual symposium ‘Why the world needs anthropologists’. On October 28th and 29th, the city of Durham (UK) will host this year´s edition which will address one of the most […]
What can an anthropologist do in the energy field? We continue to advance some of the interesting keys that will be discusted in the next Why the World needs anthropologists that will be held in Durham the days 28th and 29th of October 2017. If last week we introduced you the work of an anthropologist […]
The 5th “Why the World needs anthropologists?” is right around the corner, and we are getting excited! In one month the city of Durham (UK) will host this edition named “Powering the Planet” where we will learn about how anthropologists can collaborate with different professionals to design energy innovations. To get a first contact with […]
William Orman Beeman is quite an ambivalent man. In addition to being an actor and singer, he is professor of business anthropology and President of the Department of Anthropology at the University of Minnesota (USA). Last year 2016 he was the person in charge of organizing the annual congress of EPIC, an organization focused […]
Kristen Hanich is an American applied anthropologist and data scientist with a background in public health. She works as a market research analyst, and is currently studying digital health and mobile trends across the globe. She is also responsible for a quarterly report tracking the activities of leading tech companies such as Apple, Amazon, Google, and […]
What medicines do we take more and why? What do we expect from the medicines we consume? In times of collective doping, I think it´s good to reflect on these types of issues. We know that people have always used substances for different reasons. Recent discoveries also point out that neanderthals had used penicillium or acid […]
In the following post I pretend to foreground certain spaces of the “anthropological blogosphere”, that is to say, anthropology blogs in the web. In recent years, blogs have proved to be not only an effective tool for transmitting scientific knowledge, but also an interesting object for anthropological analysis. I would like to underline the important […]
Since 2009, when smartphones appeared into our lifes, numerous mobile applications for qualitative research have been put out in the market and at our disposal. These apps are revolutionizing the ways to conduct researches, changing the way we make questions, how we select participating subjects for a study, or how we produce and store data. This penomena […]