Discover insights about
Antropología 2.0 is your most trusted partner for ethnographic research in Spain
We combine an anthropological understanding of cultures, with people-centred methods to help you create sustainable solutions
What people say, what people do, and what they say they do can be entirely different things. How can your organisation plan a strategy with that level of uncertainty? Let us do the job!
We delve into peoples’ lives, with all its messiness, chaos, and contradictions to understand the root triggers of their behaviours, their pains and their desires. We use analytic tools to transform thick data obtained in the field into actionable insights, solving complex questions so you can make informed decisions that can generate a positive social impact and make your business thrive.
Services
Follow a manual added link
Explore
We research people´s everyday life to solve business challenges. Our research focuses on behaviours and emotions, identifying unmet needs and emergent trends.
Ethnography, in-depth interviews, desk research
Follow a manual added link
Co-create
We design for and with the people. our participatory methods ensure the inclusion of different voices and experiences, thus achieving more inclusive and successful solutions.
Participative methods, co-creation workshops
Follow a manual added link
Test
Your users’ experience goes far beyond the interaction they have with a screen. We test and evaluate the overall experience that consumers have with your brand.
UX testing, Focus groups, Mystery Shopping
All our services can be done remotely to make it easier for you. We aren’t called 2.0 for no reason 😉
We deliver Cultural Maps, Buyer personas, Customer Journey Maps, Empathy Maps, user stories, reports, video documentaries and much more
Projects
Clients
Blog
We love to share what we do and learn. In our blog, you can find our latest updates, news, ideas and interesting case studies. Read, enjoy, and spread the love!